Short description of the overall project

The aim of the present project is to examine the conditions of the market entry of the innovative Water Retainer product of the beneficiary, and to start the related testing and development processes and market entry preparations. As a result of the project, a feasibility study and a market entry plan will be completed. Digital marketing material will be prepared to present the product to authorities, potential distributors and users. Water Retainer is an organic soil conditioning product. ITs professional use significantly increases the water retention capacity of the soil and plants. The product applied to the surface of the soil binds to the plant root or soil grains from the surface over time. The Water Retainer reduces water evaporation, retains water even at a depth of one meter in the upper layer of the soil due to its water-binding ability, thus reducing the use of irrigation water and ensuring a soil with the adequate water content.

Short description of activities financed by the donation

Beneficiary will assess market entry requirements for its innovative agricultural product in Albania. Once utilised, the product is capable of significantly reducing irrigation needs of crop.